Logo Design for Promotional Products: Make It Readable

For promotional products, simplify your logo, prioritise contrast, avoid tiny text, and choose print methods that keep details crisp.

Why logos fail on merch

A logo designed for a website header can lose detail when printed small on curved or textured surfaces.

Practical logo tweaks that help

  • Create a simplified “mark-only” version
  • Remove tiny taglines for small print areas
  • Use high-contrast colourways
  • Keep safe space around the logo

FAQs

Should I use my full logo or icon? Use the icon when the print area is small; full logo works on larger surfaces.

Can I use gradients? Sometimes, but solid colours are usually cleaner and more consistent.

Total Branded can guide you on logo setup and product choices so your branding prints cleanly and looks the part.

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