Kyle Raffo is the founder of Total Branded, one of the UK’s leading promotional products companies in mugs, bags and pens. Kyle became entrepreneurial at an early age, starting his first ventures while still young and building a reputation for spotting opportunities early. Beyond his business success, he is also a qualified paramedic who has appeared on Channel 4’s 999: On the Front Line. A self-described serial entrepreneur, Kyle decided to bet on Total Branded because he recognised the long-term potential of branded merchandise and business marketing products.
He said, “The UK promotional products market is valued at over £1.2 billion in 2026 and is a growing industry. I strongly believe that companies like Total Branded can thrive by helping businesses increase brand awareness, strengthen customer loyalty, and create lasting impressions through high-quality branded merchandise. We can supply the world’s biggest brands, as well as small businesses, with pens, mugs, bags and other promotional products.
Why Total Branded?
For Kyle, Total Branded was more than just a business opportunity; it was a chance to build a company in an industry with consistent demand and real value for customers. Every business, from local start-ups to global brands, needs ways to promote itself, attract customers, and stay memorable. Promotional merchandise gives businesses a practical and cost-effective way to do exactly that.
Kyle saw the opportunity to build a market-leading promotional products company known for quality products, in-house production for fast turnaround times, and five-star customer service. His vision was to make ordering branded merchandise simple, reliable, and accessible for businesses of all sizes.
Today, that vision has helped establish Total Branded as a trusted name in the promotional merchandise industry.
Future Plans
Looking ahead, Kyle and the team at Total Branded are focused on scaling the business internationally. A key part of the long-term vision is expansion into South and North America, Europe, and Oceania, allowing the company to serve a wider global customer base.
This growth strategy is supported by continued investment in operations, production capabilities, and digital infrastructure, ensuring the business can deliver the same high standards of quality, speed, and service in new markets as it does in the UK.
The long-term goal is to position Total Branded as one of the most recognised promotional merchandise suppliers in the world.
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