Keep Dry with Waterproof Promotional Products

British weather is a great reminder of one thing: if your giveaway cannot handle rain, it might not get used.

Waterproof promotional products are practical, easy to carry, and perfect for outdoor events, commutes, sports days, and festival season. When people actually use the item, your brand gets seen.

Waterproof promotional products work because they solve a real problem (rain). Items like ponchos, umbrellas, dry bags, and phone pouches get used outdoors, giving your logo repeated visibility.

What “waterproof” really means

Waterproof means an item is designed to stop water getting in under normal use. Water-resistant usually means it can handle light splashes or drizzle, but not heavy rain.

If you are choosing products for outdoors, ask:

• Will it be used in heavy rain or just damp conditions?
• Does it need sealed closures (zips, roll-tops, welded seams)?
• Is it protecting valuables (phones, documents, clothing)?

The best waterproof promotional products (that people keep)

1) Branded ponchos

A poncho is one of the fastest “thank you” giveaways at outdoor events.

• Ideal for: festivals, sports events, charity walks

• Why it works: one-size, easy to hand out, instantly useful

2) Waterproof phone pouches

People care about their phone more than almost anything they carry.

• Ideal for: beaches, boat trips, outdoor markets, rainy commutes

• Why it works: protects valuables and keeps your brand in hand

3) Dry bags (roll-top)

Dry bags feel premium and get reused for years.

• Ideal for: gyms, hiking, paddleboarding, travel

• Why it works: strong utility + big branding area

4) Waterproof backpacks and covers

If someone commutes with a laptop, this is a real win.

• Ideal for: corporate gifting, universities, field teams

• Why it works: daily use = daily brand exposure

5) Microfibre towels (quick-dry)

Not always fully waterproof, but highly practical for wet weather and outdoor use.

• Ideal for: sports clubs, gyms, outdoor brands

• Why it works: lightweight, used repeatedly, easy to pack

6) Umbrellas (rain-ready classic)

Umbrellas are the obvious choice, but they still earn their place.

• Ideal for: hospitality, property, finance, events

• Why it works: large print area and high visibility in public

Where waterproof giveaways perform best

• Outdoor events and activations

• Festival and concert campaigns

• Sports teams and clubs

• Charity fundraisers

• Construction, logistics, and field teams

• Travel and tourism promotions

Make the branding look good in the rain

• Use high-contrast colours (dark logo on light item, or vice versa)

• Keep the message short (logo + 2–4 words)

• Place branding where it will be seen while in use (not hidden under a fold)

FAQ

Are waterproof promotional products worth it?

Yes, because they are used in real situations (rain, travel, outdoors). Useful items get kept longer, which increases brand visibility.

What’s the best waterproof giveaway for events?

For fast handouts: ponchos. For higher perceived value: dry bags or waterproof phone pouches.

Can you print a logo on waterproof materials?

Yes. Most waterproof items can be branded, but print method and placement matter. It is worth matching the item and branding method to how it will be used.

Discover how Total Branded can help you choose waterproof promotional products that people actually carry and reuse, so your logo stays visible whatever the weather.