Success in the promotional products industry is built on more than just selling branded merchandise. It requires consistency, experience, and strong relationships.
That’s why Total Branded stands out among promotional product companies that businesses rely on.
Experience is one of the most valuable assets in the promotional merchandise sector. A key part of this experience comes from the founders:
Marcelo de Toro
With over five years of experience alongside one of the most respected promotional products distributors and suppliers across the UK, USA, Australia, UAE, Spain, Singapore, and South Africa. His experience includes branded merchandise for businesses, such as mugs, bottles, bags, and pens, among many others.
Kyle Raffo
A successful entrepreneur in branded merchandise, printing, and custom workwear, Kyle Raffo founded his first promotional merchandise and printing business at just 17 years old. Over the years, he has built a recognised name in the UK’s branded products and workwear sector, known for quality, reliability and strong customer service.
Together, their mutual experience makes Total Branded one of the UK’s leading trusted brands in the promotional products industry, respected by businesses across Great Britain.
While experience and values lay the foundation, it’s the people within the business who bring everything together. From the in-house design team to experienced account managers and customer service specialists, every team member plays a vital role in delivering consistent, high-quality results.
In‑house design team
Our professional in‑house graphic designers work closely with you to bring your ideas to life. Beyond simply applying a logo, they ensure each product enhances your brand message, looks outstanding in your corporate colours, and reinforces your marketing goals with every item.
Experienced account managers
Our dedicated account managers support you through every step of the process — listening to your needs, offering tailored recommendations, and ensuring each order is planned and executed smoothly from concept to delivery.
Exceptional customer service
Your satisfaction is our priority. We provide fast, clear, and proactive support at every step — responding quickly, communicating clearly, and using client feedback to continuously improve our service and build long‑term relationships.
Behind Total Branded, strategic design expertise, consultative guidance from dedicated account managers, and proactive, feedback‑driven customer support come together to deliver promotional merchandise that not only looks great but truly works for your brand.
Total Branded is built on three key values:
These values play a major role in long‑term success.
At Total Branded, core values aren’t just words — they guide how the company works and how it builds strong relationships. These values help the team stay focused, motivated, and aligned with customer needs.
Passion drives innovation and commitment. When passion is at the heart of what a company does, teams are more motivated to solve problems, improve services, and deliver high‑quality branded products.
Trust strengthens relationships with customers, clients, and partners. Trust helps build long‑lasting connections. When customers believe a company will deliver what it promises, they’re more likely to choose it again and recommend it to others.
Mutual respect creates stronger teams and better collaboration. Respectful communication with customers, clients, and suppliers makes it easier to work together and ensures smoother product delivery.
These principles create an environment where people are focused on delivering the best results. In the promotional products industry — where reliability, strong service, and meaningful relationships matter — these values have a direct impact on customer satisfaction and long‑term partnerships.
Another critical factor behind Total Branded’s success is a strong focus on the customer. Being customer‑centric means placing customers at the heart of everything, from product sourcing to delivery and after‑order care. This approach ensures that every interaction adds value and meets real customer needs.
Putting customers first helps Total Branded build stronger relationships, improve satisfaction, and encourage loyalty — key drivers of long‑term success and repeat business.
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